The First Data Catalog Designed for Collaboration
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Marketing Attribution Analysis at MarketShare

MarketShare delivers marketing analysis as a service to some of today's largest consumer brands. 

Not only is Hadoop a key data storage platform for the MarketShare team, but analysts with SQL skills are innovating on Hadoop to uncover new marketing insights.

Watch this webinar recorded in the Strata + Hadoop World 2015 Solution Showcase to hear Robert Stratton, VP of Analytics, describe how his team uses Alation to:

  • Increase analyst productivity by 50%
  • Make data files & data structures more accessible to every analyst
  • Collaborate on queries & document analytic findings for re-use
Data management & analysis is being redefined on Hadoop by analytics leaders like MarketShare.


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Robert Stratton, MarketShare

Robert Stratton is the current VP of Analytics at MarketShare where he leads the development of analytics and decision support solutions for clients using a variety of modeling methods. Stratton has 15 years experience leading and conducting analytics projects across a wide range of industries.