The First Data Catalog Designed for Collaboration

Marketing Attribution Analysis at MarketShare

MarketShare delivers marketing analysis as a service to some of today's largest consumer brands. 

Not only is Hadoop a key data storage platform for the MarketShare team, but analysts with SQL skills are innovating on Hadoop to uncover new marketing insights.

Watch this webinar recorded in the Strata + Hadoop World 2015 Solution Showcase to hear Robert Stratton, VP of Analytics, describe how his team uses Alation to:

  • Increase analyst productivity by 50%
  • Make data files & data structures more accessible to every analyst
  • Collaborate on queries & document analytic findings for re-use
Data management & analysis is being redefined on Hadoop by analytics leaders like MarketShare.

Robert Stratton, MarketShare

Robert Stratton is the current VP of Analytics at MarketShare where he leads the development of analytics and decision support solutions for clients using a variety of modeling methods. Stratton has 15 years experience leading and conducting analytics projects across a wide range of industries.